With so much information available around us, books continue to be a great source of learning.
Book is the go-to thing when you wish to master the fundamentals of any subject. And learning the basics is crucial to becoming an expert in any topic.
I hope you agree with that.
Regardless of your expertise in marketing, you could always benefit from the wisdom of people who have taken similar professional paths.
And an ideal way to learn from such expert professionals is to look for the books, if any, they have written about their experience in the field of marketing.
Since you are here, I assume you are on a hunt for some good marketing read to gain sound knowledge.
This article will let you know some of the marketing books every marketer should read.
Before that, if you are an email marketer struggling to build an email list, I have an excellent suggestion for you.
How to find someone’s email address?
At any point in time of your profession, if you are planning to launch an email marketing campaign and are unsure how to find someone’s email address, you can use the email lookup tools like GetEmail.io.
It is a tool that functions based on machine learning and big data algorithm. You can start with the free version to test its efficiency.
I hope you find this helpful.
Now let us look at the books you should read as a marketer;
Don’t make me think revisited a common-sense approach to web usability.
This book was written by Steve Krug and is beginner-centric.
It deals with general guidelines on how web pages should be. As you complete reading this book, you will have an excellent understanding of giving your landing page design requirements.
Marketing: A Love Story: How to Matter to Your Customers
Bernadette Jiwa wrote this book.
Marketers who understand that they don’t sell products but stories will find this book fascinating.
When you read this book, you will be left with winning tactics to build your pitch. This book also talks about why listening to your customers or prospects is a crucial factor.
What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
The author of this book, also an entrepreneur, Nicholas J. Webb, helps readers understand what their customers love and what they hate.
With the knowledge you acquire from this book, you would offer your customers exactly what you want and grow your business.
Hooked: How to Build Habit-Forming Products
In this book, the author Nir Eyal, who is a behavioral engineering expert, helps marketers drive conversion.
This book is highly recommended for people working with habit-forming products.
Contagious: Why Things Catch On
This book by Jonah Berger, Wharton marketing professor, is recommended for every marketer.
The author shares about the way six elements make something contagious among people and how you could apply that idea to your marketing strategy.
Final Thoughts
What’s your objective? If you wish to improve your social media strategy or lead generation, these marketing books help achieve your goals.
While these books cover different ideas and philosophies, they all help you improve your marketing strategy.