Why is this that you put your heart and soul into some piece of writing and it lays flat in the dark pits of the internet, while other articles go crazy with organic traffic and conversion?
Think twice about the “heart and soul” part and truly analyze the situation. It might be for some random reason, but most likely it’s not.
It’s because writers sometimes forget about their audience, WHAT they want, and HOW they want it delivered.
Second, writers need to write. A LOT. The theory about quality over quantity is only partly true here because you need to stay relevant, and more importantly, writing more will make you more visible to your audience, increasing the chances of conversion. Yet, and this is the quality part, you need to write effectively, following the previously developed vision and marketing strategy.
7 Easy Steps
- Step: Find ideas worth expanding
- Step: Have a blast of a headline
- Step: Use infographics, checklists, bullet points, Q&As
- Step: Clear, with the sense of urgency
- Step: Write as if you were talking
- Step: Put CTA where it belongs
- Step: Have a nice website! Call this Houston web design company.
7 Steps Explained
- First, you need to define the problem (idea) you’d like to solve. If you do it properly, half’s done. But also, to get the ideas, you need to read fervently. In times like these, we need to come prepared with arguments, facts, statistics…Pulling the right content that will be of value to your target audience (never forget that) is in great demand nowadays, and many writers and marketers give up along the way because it’s a marathon, not a sprint. You can’t use up all the tricks once and then stop. It’s gotta be engaging and relevant to your niche all the time.
- A headline is heavily bound to the first step. Here’s the tip proposed by Neil Patel in his blog on content conversion: write your regular title. Add an odd number (there’s evidence that it gets more clicks than even numbers), and a strong adjective. For example: How to Turn Your Content into Revenue can easily become 5 Unique Ways to Turn Your Content into Revenue. OR, go with the negative message, like This is Why You Couldn’t Reach Your Target Audience. On that note, the most read articles have a number in it, compared to “How to” or headlines starting with a question. Also, you can visit another platform, such as his Ubersuggest, to find the top blogs and the ideas for topics you could expand. The whole thing about the headline is that readers would want to have more of what you talk about/sell because only a tiny portion of people truly read past the headline. Use it wisely.
- The visual organization is important since most people react to visual stimuli. One powerful photo or infographic can do a lot to the text. Whatever you use to break the dull text block is correct, as long as it’s relevant. And again, speaks to your audience. Q&A is something that people read because these potentially really solve their problems without much philosophy. It is direct and less time-consuming.
- It takes time to achieve clarity because it takes time to know the ins and outs of your topic. You have to do a lot of thinking, talking, writing, and arguing back-and-forth to learn the skill. You need to understand the cause and effects of phenomena. You need to not use fancy idiomatic language or be vague. When it comes to urgency/importance, you need to aim at the feeling of “do it now, or it can be too late”. “This is What You Get if You Buy this Product in the Next Three Hours”, “Want a Free (fill-in the blanks)? You Have 24 Hours”. It goes without saying that a) people need to know your product (hence the previous targeting and marketing), and b) your product is absolutely amazing. Because if it’s not, this strategy will pass only once. You want a solid strategy that supports more than a solid product.
- Not all people can pull this writing-as-talking. This refers to the style: you have to write in a conversational style, but beware not to overdo it. Again, you need to read a lot and practice substantially before it starts to sounds natural.
- You absolutely have to have CTA, and you have to insert it where it belongs- when the tide is high and emotion is at its peak. You need to offer people to subscribe, read more, or do something in order for your content to convert. It’s important.
- When we say a nice website, we mean the most appealing, functional, responsive, user-friendly shop window of yours. Beware of where your content leads potential buyers- don’t take them to the home page or a product page, but always to the landing page.
The only way to create quality content that turns into revenue is to have a neat plan worked out beforehand. It’s an important piece of a marketing puzzle that serves to engage and grow your audience to become and stay your loyal customers.
It’s the trust you are forging.
This is achieved when your brand pops first in their minds when they think about the specific product/ problem that any business can solve.
They will let you know when they are ready.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.