Following the Google SERP algorithms can get a bit challenging, especially if you are new to it, keeping a record of each parameter can get tough.
What do you do next?
Well, how are you keeping a record of page rankings and other SERP tracking features? Most likely, you are keeping weekly data handy with you. What if we told you this process can be much more simplified with the help of the right tools?
Yes, you can monitor the complete SERP activity in the best way possible and without actually spending too much time on it. There are multiple reliable SERP tracking tools available these days. These tools help in maintaining a proper record of the SERP activities.
In this article, we will be covering this concept in detail. Keep reading to learn all about it!
Search features in the SERP Tracking System
In this segment, we will describe the main features you have to remember while searching for the best SERP tracking software.
Granulated tracking (by location and device)
You would also need to search for SERP monitoring tools that provide granular information and also an elevated dashboard.
For instance, you may also want to track SERP activities for foreign or national initiatives and then all the way down to a postal code level so that you can assist local customers.
More, you’ll still like the ability to have a comparison between desktop and mobile rankings.
Specialized tools let you monitor country, state, or town search rankings and help you to compare desktop and mobile keyword positions.
Run comparisons of competitors
Rankings are always oscillating. Therefore, it is essential to be able to monitor where you are winning and losing ground in your competition to recognize opportunities and risks.
Access correct on-demand rating alert
SERP rankings change rapidly, so you’ll need a SERP tracker that’s kept up to date with the most reliable rating results. You don’t even have to wait several days for the tools to be revised. You need to provide access to real-time on-demand info.
Grouping of keywords
Let us just say you’re working with a company that sells toilet sheets. After executing relevant keywords, your analyst will show up with a long set of keywords (sorted by search traffic and keyword difficulty) to rank.
You might be trying to plan blog posts on the expense of toilet paper or a purchaser’s guide on the bathroom compartments for music events.
You’re looking to help them rank as a “toilet partition supplier” for their main page. And you also have identified the different search terms for their product pages, such as “restaurants toilet partitions” and “office toilet partitions.”
If your target is to raise sales, it’s beneficial to distinguish between higher volume and lower volume keywords. That’s where keyword grouping comes into effect in order to coordinate and monitor keywords more effectively.
Label and segment rating data
Most SERP monitoring tools provide keyword tag features. But not all keywords are generated equally, so you need to be able to monitor SERP output by topic, funnel, content/asset types, and devices.
A SERP tracking tool helps you to classify and evaluate SERP data through a number of parameters, like Voice Sharing, Search Engine, Venue, Rank Update, and a number of other features.
Tracking SERP movements through all top search engines
Many SERP monitoring tools would only assist in monitoring keyword rankings on Google+.
But if you’d like to control your SEO correctly, particularly if you do have clients in countries such As china and Russia, you will have to map SERP movements through all top search engines.
WhatsMySERP for SERPs is one such amazing tool that can help you with complete rank monitoring and other digital marketing niches. It can help you keep track of how your page is performing on the search engines.
This way, you’ll know where to put in more efforts and which links to optimize in order to enhance their SERP rankings.
Graphs ranking with descriptions and reference options
All want some kind of visual illustration of the improvements their ranks have achieved over time. Just like someone investing in shares wants to see the gains achieved by stocks on a graph.
Getting the option to position notes on the graph at such dates will help show the image of whether the rank has dropped or increased and simply encourage you to maintain a much more stable track of it.
For e.g., only putting the “Google Update Rumors“ notice on a certain date would offer useful insight into the progress grab.
Summing it all up
So, we went through various aspects of SERP Tracking tools and discussed every key feature regarding the topic. Follow this detailed guide and get all your queries answered!
Still confused as to how to go about it? It is quite simple. Head to WhatsMySERP official site and follow the simple and most basic steps to acquaint yourself with it. You can get started on it right away as you don’t really require any other assistance from anywhere.
What are you waiting for? Head over the website and start implementing the rank monitoring procedures from today itself.